May 07, 2024 — Small businesses in the UK can now breathe a sigh of relief. A new self-service digital advertising platform called OSSA has launched, aiming to level the playing field for small companies in the competitive world of online marketing.
Traditional advertising agencies are often expensive and time-consuming for small businesses. OSSA cuts through this complexity with its AI-powered platform that allows business owners to create and launch targeted digital ad campaigns quickly and easily.
Simple, Fast, and Effective
OSSA boasts several key advantages:
- Speed: OSSA can create ads instantly, making it 100 times faster than traditional agencies.
- Affordability: Costs range from £25 to ££2000, making it significantly cheaper than freelancers.
- Effectiveness: OSSA delivers 50% to 60% more effective campaigns per dollar spent compared to industry benchmarks.
Empowering Small Businesses
“Millions of small businesses lack access to advertising agencies,” said Fadi Khater, co-founder of OSSA. “We aim to democratize advertising by using AI, automation, and advertising science to extend agency-quality services to even the smallest businesses.”
OSSA simplifies the entire ad creation process. It integrates with design tools like Shutterstock and Figma and uses social media platform APIs for ad placement and reporting. The AI model even offers strategic guidance on content and media choices.
Early Praise and Industry Support
OSSA has already garnered a positive response from beta users. Johnnie Moore, founder of Johnnie Moore Consulting, said, “OSSA made creating effective ads a breeze, without the confusion of social media ad platforms.”
Industry leaders have also lauded OSSA’s potential. Tamara Ingram, former Chair at Wunderman Thompson, called it a “brilliant hack of the ad agency model for small businesses,” while Michelle Henderson, COO at Tortoise Media, praised its ability to make “the complex world of digital advertising more accessible.”
OSSA is now live in beta and ready to help small businesses in the UK thrive online. Visit www.OSSAplatform.com to learn more.