A Strategic Alliance for B2B Growth
DemandScience and Terminus, two leading players in the B2B marketing landscape, have announced a strategic merger to create a unified force in the industry. The combined company, operating under the DemandScience brand, aims to provide a comprehensive suite of solutions to help B2B organizations accelerate revenue growth.
A Synergistic Partnership
The merger brings together the strengths of both companies:
- DemandScience’s expertise in B2B revenue intelligence and demand generation.
- Terminus’s focus on account-based experience (ABX) and multi-channel engagement.
By combining these capabilities, the new DemandScience offers a powerful platform that empowers marketers to:
- Identify and Target Ideal Customers: Leverage advanced data analytics and AI-powered insights to pinpoint high-value accounts.
- Engage with Precision: Deliver personalized and relevant content across multiple channels, including email, social media, and digital advertising.
- Measure and Optimize: Track key metrics and analyze campaign performance to refine strategies and maximize ROI.
A New Era of B2B Marketing
The combined company’s next-generation ABX platform is designed to revolutionize the way B2B marketers operate. By integrating account-based marketing (ABM) and syndication, the platform enables marketers to orchestrate seamless, omnichannel campaigns that drive pipeline growth and revenue.
Key Benefits for B2B Marketers:
- Accelerated Lead Generation: Identify and qualify high-quality leads more efficiently.
- Increased Pipeline Velocity: Move deals through the sales pipeline faster.
- Improved Sales and Marketing Alignment: Foster stronger collaboration between sales and marketing teams.
- Enhanced Data-Driven Decision Making: Gain deeper insights into customer behavior and campaign performance.
A Bright Future for B2B Marketing
The merger of DemandScience and Terminus marks a significant milestone in the evolution of B2B marketing. By combining their expertise, technology, and resources, the combined company is well-positioned to help B2B organizations achieve their revenue goals and stay ahead of the competition.
As the B2B landscape continues to evolve, the demand for innovative solutions that drive growth will only increase. The newly formed DemandScience is poised to meet this demand and shape the future of B2B marketing.